e-Estonia: Unlimited Opportunities

Estonia is internationally acknowledged as an e-country. A digital society built by Estonians has no equal in the world. The uniqueness of the Estonian digital ecosystem attracts more and more people every year. Entrepreneurs and professionals from around the globe come to Estonia to either invest and start a business or take advantage of the career opportunities that the Estonian market is happy to offer.

Being a small Northern European country, Estonia has built a digital society over a couple of decades. So far, the country with less than 2 million is leading in the IT sector and is referred to as a 99% digitalised European country. Hence, unlimited tech opportunities have contributed to the fact that Estonia has drawn more and more attention as a prominent European entrepreneurial hub over the years.

Company in Estonia OÜ is happy to shed some light on the term and look at some leading aspects of e-progress.

The actual ‘e-Estonia’ term refers to a movement started by the government to simplify the lives of the country’s citizens. In fact, the government seek to use IT to help people initiate contact with the government authorities themselves.

Starting from some minor but significant for its time solutions, Estonia has progressively developed fantastic innovations.

History

Digital reform followed through to the present took place in the second of the 1990s. Interestingly, during the reform, Estonia refused an offer from Finland that wanted to give Estonians its old analogue telephone exchange for free. Estonian government instead decided to build its digital phone system — and as we the results now, it was a proper decision.

Another idea to provide schools with computers was successfully implemented, and every school in the country was supplied with internet access by 1998. That was the fundamental initiative that established the path to e-Estonia. Since then, the process of e-reform has been initiated.

Let’s look at some of the most notable e-achievements.

1996
e-Banking

It was when private banks decided to act to attract people and make them go online. The first banks to introduce Internet banking services in Estonia were Eesti Forekspank and Eesti Hoiupank.

The idea worked excellently, and as a result, most of us now have a banking app on the phone.

2000
e-Tax system

The launching of the e-tax board allowed thousands of citizens to declare online many times faster than they used to. Now, 98 per cent of the Estonian population declare their income electronically.

Using a secure ID, a taxpayer logs onto the system, reviews the data using forms, makes any necessary changes, and approves the declaration form. The process usually takes three to five minutes.

2001
x-Road

It should be considered one of the significant achievements that enabled Estonia to become a digital society. x-Road is a technological and organisational platform enabling secured Internet-based data exchanging between information systems that runs the entire infrastructure.

x-Road connects the systems and allows the secured connection, encrypted and digitally signed. A good example for x-Road could be the opportunity for police to check driving licenses in the database. As new e-services emerge, they become part of the x-Road infrastructure.

2002
e-ID

The electronic ID now is something that nearly every Estonian has. What is more important — it forms the basis for many e-solutions currently existing in the digital society. In other words, they would be impossible or more complicated to use without e-ID.

So, e-ID is a digital form of the Estonian ID that enables online portals starting from e-banking and e-tax system and continuing with the internet provider.

The physical Estonian ID itself is more than just an identity document. It is also used as a health insurance card and passport equivalent. The digitalisation of the ID has added more functions — e-voting, e-document signing, e-prescriptions, e-banking and many more.

The main idea behind the e-ID — accessing different kinds of personal data and services, and as of today, 99 per cent of such public services for citizens are available online.

“Estonians trust e-solutions. This trust is based on practical experience and the knowledge that a citizen’s digital identity grants that person the necessary rights and freedoms in e-environments. A citizen can, for example, see what queries concerning them have been made from Estonia’s national information systems. However, the main thing is that Estonians have experienced that e-solutions do make their lives easier and more convenient,” said Eliisa Sau, Chief Expert of the Police and Border Guard Board.

2007
Cyber security

Since 2007, Estonia is leading international cybersecurity efforts. Since 2008, Estonia has been at the centre of global cybersecurity argument when NATO Cooperative Cyber Defence Centre of Excellence (NATO CCDCOE) was established in Tallinn, the capital.

NATO CCDCOE is a military think-tank that formed outleads the world in crafting cyber defence solutions through a multinational and a NATO-accredited knowledge hub. Its main task is the analysis of various cyber issues.

The CCDCOE is ALSO responsible for identifying and coordinating education and training solutions in cyber defence for all NATO bodies across the Alliance. NATO Cooperative Cyber Defence Centre of Excellence is a group of international specialists in cyber security. They include legal scholars, policy and strategy experts as well as technology researchers with political backgrounds.

As of today, Estonia is hosting both European and NATO cyber security centres.

2008
Blockchain technology

This year, Estonians have designed KSI — a blockchain technology providing high-speed and real-time authentication for global web assets. Blockchain technology makes it impossible to change the data already on the blockchain.

In Estonia, KSI is used by the government to protect government e-services and prevent cyber attacking. KSI secures the information stored in the cloud so that no one, even the government, could manipulate it.

Among the services, there is also an e-Business register that contains information regarding companies based in Estonia

2014
e-Residency

Among other e-Estonia achievements, the e-Residency programme launched in 2014 has mostly to do with the business sector and eventually has changed the Estonian business world forever.

e-Residency provides a digital ID to users, which allows them to log into different online services in Estonia, such as online banks and government portals. The primary motivation to apply is to create and run an EU-based company 100% online. This gives entrepreneurs from all over the world the opportunity to run a business remotely.

In that way, it allows every willing foreigner to set up a company in Estonia remotely by applying online. e-Residency will help those who are not Estonian citizens but want to enter or invest in the Estonian market.

So far, nearly 80,000 entrepreneurs have already joined the digital nation, many of whom successfully develop their businesses in Estonia with e-Residency.

e-Residency is a crucial thing when speaking of the country’s attractiveness to foreign entrepreneurs. Being the first digital nations for the world’s citizens, e-Residency helped thousands of entrepreneurs, therefore, contributed to the development of the Estonian business environment by attracting minds and talents worldwide.

Company formation by a foreigner has never been that easy — still, you may need professional assistance. The application is submitted remotely with the payment of a state fee in the amount of 100-120 EUR. The e-Residency kit itself is issued to the applicant personally at one of the approved points of issue. At Company in Estonia OÜ, we are happy to guide our clients and help in obtaining an e-Resident card.

There are much more achievements of e-Estonia and, within this article, we haven’s covered things like e-health, e-prescription, m-parking or i-voting that, in fact, are innovative and deserve attention. However, the main focus is e-Estonia and its connection with the business sector.

As you can see, many e-solutions have contributed to the development of the Estonian business sector. Whilst some e-services as e-Residency has directly affected the growth of a business community, the development of KSI technologies and overall IT progress also played a significant part.

The most advanced digital society

As we have already mentioned, Estonia is a 99 per cent digitalised country. The list of e-solutions that country has come up with over the past decades is long and fascinating. All of that contributed to the development of e-society, and within this article, e-business.

E-business and e-company are widely and fairly used terms when speaking about doing business in Estonia. Starting from the first steps made online and continuing to a company’s fully remote management, we may say that any business established in Estonia is e-business. Let’s consider the main distinctive attributes of the e-Estonian business environment.

FinTech

We are starting with the most essential part of e-Estonia society — financial technology. FinTech intends to describe the evolving intersection of financial services and technology. Its primary purpose is to improve existing on the financial service market products and services.

By using modern technologies, applications, and software, FinTech products and services are helping companies manage their business’s financial aspects.

FinTech can be found almost everywhere: banking, management, retail, catering, hospitality, crypto industry and many others.

Gradually built unique environment of e-Estonia enhanced the rise of FinTech. The development of e-ID and blockchain makes it possible to use the financial technologies we are now using.

Estonian financial technology experts have over 20 years of greenfield development experience. They have experience in the establishment of a high-level functional financial system from scratch. FinTech products and services in Estonia are highly innovative combined with user-friendliness and simplicity.

Considering all of the above, it becomes clear that within the Estonian 99% digitalised society, most of the financial transactions occur digitally. Thus, most of the innovativeness is found within banking.

There a few globally successful startups:

  • Wise is an online bank/exchanger, which is also one of the four Estonian unicorns.
  • Monese is another popular mobile alternative to a traditional bank which turnover for the first quarter of 2021 amounted to 221,7K EUR.
  • Paxful is a P2P platform to make payments, transactions and send money using cryptocurrencies as a means of exchange.
  • Fortumo is a digital enablement platform for telco bundling, carrier billing and messaging in 80+ countries.

Estonian FinTech is the most advanced globally, and it continues to evolve, so far, containing more than 150 startups.

Startups

Proceeding with the consideration of innovative technologies, we present another figure reflecting the global success of e-Estonia — startups. By means of a joint effort of the government, financial services and IT specialists, the unique e-environment contributed to the current startup bloom.

The Estonian startup scene is enthusiastic and actively developing, welcoming new ambitious individuals to its community with its very favourable conditions.

The sustainability of the market and friendly regulations attracts both smart people and smart money. As Estonia is part of the European Union, entrepreneurs can take advantage of EU funding and banking. Estonian startups have enormous opportunities for raising capital.

A quick reminder that this country with its population of 1.3 million is home to 4 billion-dollar unicorns: Skype, TransferWise, Playtech, Bolt. You may also have heard of Monese, Pipedrive, and Skeleton Technologies — every Estonian startup has something unique to offer.

Talent pool

Another distinctive feature of e-Estonian society — talent pool filled up with different specialists. Yet, nothing is surprising — advanced technologies, favourable conditions, and business opportunities attract more and more foreign professionals.

Estonia, in its turn, seeks to attract highly qualified specialists from all over the world to strengthen the IT industry with skilled professionals and the economy with high-tech companies. As the IT sector is growing, more hands are needed.

Furthermore, the startup scene in Estonia is vibrant and constantly evolving, looking for investors and ways to develop; startups need creative and intelligent people to survive in such a lively environment.

For sure, the most demanded are experienced IT specialists who are motivated enough to contribute to e-Estonia development, and they are going to be rewarded accordingly.

Our team of Company in Estonia OÜ offers recruitment services — we can find proper professionals for your business to grow and develop.

To conclude

e-Estonia has built an innovative digital society and has achieved international success as a global hub for enterprising. Its startup friendliness, internet freedom and vibrant entrepreneurial environment have attracted brilliant minds from around the globe, therefore, enhancing the country’s position on the global market as an e-country.

Whether you are an investor or intend to start a business — Company in Estonia OÜ is glad to offer its services.

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